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Blog Category: Starting a New Business

An Entrepreneur’s Guide to Accessing Census Bureau Statistics

U.S. Census Apps

If you are thinking of starting a new business, one of the first things you need is information to understand market conditions. Entrepreneurs rely on American Community Survey and Economic Census data to understand local markets, the local workforce, commuting patterns and economic activity in prospective new locations to make investment decisions that create jobs and grow the economy. 

You may already know that the U.S. Census Bureau has a wealth of information that can be invaluable to entrepreneurs. But how do you get started? We have several tools that make it easy to find the statistics you need to start or grow your business. Here are four tools you can begin using today and one that is coming soon. 

1. QuickFacts

Many times, you may just need to know a quick fact such as the population or demographic makeup of a state or county. With our QuickFacts tool, you can find current population estimates, key demographic statistics from the American Community Survey, and economic statistics from selected Census Bureau economic programs. A soon to be released beta version of the tool allows for comparison of these data across geographic areas as well as expanded visualizations of these data.

2. Census Explorer

One of our newest tools, Census Explorer provides an interactive map of various demographic topics for states, counties and census tracts. For example, Census Explorer: Retail Edition includes statistics on retail trade in America from County Business Patterns, including the growing online shopping market. You can find information on the number of businesses, employment and average annual payroll per employee for every county in the U.S.  Other editions of Census Explorer display population estimates or topics from the American Community Survey, such as commuting information, education and income.