The U.S. Census Bureau is being recognized by Mediaweek, a
leading advertising industry trade publication, for its 2010 Census advertising
campaign—winning both the “Best Multicultural Campaign” and “Best Branded
Content” awards in the publication’s Media Plan of the Year competition. The
primary purpose of the advertising efforts were to educate and motivate
households to mail back their 2010 Census forms when they arrived in March—more
than 72 percent of America participated by mail, matching the rate from the
last census in 2000. (Release)
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