Guest blog post by Francisco Sánchez, Under Secretary of Commerce for International Trade
The U.S. Travel Association’s International Pow Wow is the travel industry’s premier international marketplace and the largest generator of USA travel.
The three-day event is action-packed and filled with pre-scheduled business appointments, with more than 5,000 attendees expected and international and domestic buyers and representatives from more than 70 countries will be attending. The business negotiations that take place result in the generation of more than $3.5 billion in future USA travel. In other words, Pow Wow is a big deal.
We at the Commerce Department have enjoyed a close relationship with Pow Wow for years and added the conference into the Department’s International Buyer Program in 2011. The International Trade Administration (ITA) recruited qualified buyers from all over the world to attend Pow Wow. There are currently 1,135 international buyer delegates, including delegations from emerging markets like China and the Czech Republic, and 1,047 U.S. companies registered for the show this year.