Every year thousands of visitors flock to the United States to explore the country and experience the culture. The travel and tourism industry has grown exponentially from 55 million international visitors in 2009 to 70 million in 2013.
Understanding the importance of this industry, President Obama recently set a goal to increase the numbers to 100 million visitors annually by the end of 2021. It’s a daunting number that may seem impossible, but state tourism offices all over America are jumping at the opportunity to expand and grow local businesses.
But how can these local businesses and tourism offices figure out the best ways to attract more visitors to their states?
One word: Data
The U.S. Department of Commerce recently released its 2013 report on International Visitation to the United States which outlines international visitor data for the following five categories: