Today, President Obama declared March 4-10, 2012 as National Consumer Protection Week, building on a coordinated effort that encourages consumers nationwide to take full advantage of their consumer rights and make better-informed decisions. The Commerce Department is using this occasion to showcase the efforts of our Internet Policy Task Force, which is leveraging the expertise of several Commerce bureaus that are aimed at ensuring continued innovation in the Internet economy and preserving consumer trust in Internet commerce and online interactions. In particular, the Task Force continues to move forward in our work to promote new efforts that will lead to improved Internet privacy protection and better security for consumers online.

 In February, the Obama administration unveiled a “Consumer Privacy Bill of Rights” as part of a comprehensive blueprint to improve consumers’ privacy protections and ensure that the Internet remains an engine for innovation and economic growth. The president’s report called on the Commerce Department’s NTIA to begin convening companies, privacy advocates and other stakeholders to develop and implement enforceable privacy policies based on the Consumer Privacy Bill of Rights.

NTIA is now moving forward and seeking public input on what issues should be addressed through the privacy multistakeholder process and how to structure these discussions so they are open, transparent, and most productive. Today, NTIA issued a formal request for comment (PDF). The comment period will remain open until March 26, 2012.

As NTIA Administrator Lawrence Strickling illustrated last week, we hope to receive meaningful suggestions and input from a range privacy stakeholders.  Their continued involvement will be key for the future of consumer protection and we need your help to make it a success.

The report, “Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy,” (PDF) resulted from a comprehensive review of Internet privacy policy and innovation in the Internet economy lead by the Commerce Department’s Internet Policy Task Force.