Secretary Gary Locke will visit the Consumer Electronics Show (CES) in Las Vegas Thursday where he will discuss the Obama administration’s efforts to foster innovation and the President’s National Export Initiative (NEI), which seeks to double U.S. exports by 2015, supporting several million American jobs.
The Consumer Electronics Show is taking part in Commerce’s International Buyer Program – a key component in reaching President Obama’s exports goal. Jointly created by the Commerce Department and industry groups, the International Buyer Program (IBP) matches international buyers with U.S. companies that want to export. In Las Vegas, the IBP has recruited to the show's 34 delegations, consisting of 700 delegates, from key markets such as China, Brazil, Vietnam, and Indonesia – an increase of over 30 percent from the 2010 show.
Here’s how it will work: Foreign trade specialists work with both the Consumer Electronics Association and Department of Commerce domestic trade specialists to identify U.S. companies exhibiting at the show whose technology is attractive to foreign buyers. These specialists then set up meetings at the show between the buyers and American sellers. Additionally, U.S. companies will be able to meet with the foreign trade specialists to get information about doing business in markets abroad.
In 2010, Commerce’s International Buyer Program recruited more than 12,000 international attendees from more than 100 countries to 35 U.S. trade shows for business-to-business matchmaking. According to the most recent data, the IBP directly led to nearly $800 million worth of new business for U.S. companies, supporting more than 4,000 American jobs.
The CES is an annual event hosted by the Consumer Electronics Association, the preeminent trade association that represents more than 2,000 businesses to promote growth in the consumer technology industry. This year’s CES will have more than 2,500 small- and medium-sized businesses showcasing their products and services, as well as presentations by key industry leaders, such as Microsoft, Ford and Verizon.
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