THIS IS AN ARCHIVED SITE
This site contains information from January 2009-December 2014. Click HERE to go the CURRENT commerce.gov website.

Census Launches 2010 Census Advertising Campaign to Boost Mail-Back Participation Rates

Printer-friendly version
Image of people attending event with tent inside of Ronald Reagan Building. Click for larger image.

The U.S. Census Bureau today unveiled its national advertising campaign for the 2010 Census, which seeks to boost the national mail-back participation rate by increasing awareness and educating the public about the importance of participating in the once-a-decade headcount. The $133 million campaign builds on the success of the 2000 Census efforts, where the Census Bureau used paid advertising for the first time and reversed a three-decade decline in public response rates by mail. (More) (Director’s blog) (Road Tour blog)

Comments Closed

Due to increased spam, comments have been closed on this content. If you wish to comment about the content, we encourage you to email webmaster@doc.gov.